Leave it to LSM - Marketing, Advertising, Public Relations

Creating the All New 2012 LSM E-zine!

2011-12-31T16:37:00.000-08:00


Happy New Year from Your Friends at Lone Star Marketing & Trade Shows!

Almost There...

Who would have though that creating a web e-zine would be this tough. Well here I am on the even of the new year and I am writing my Jan. Lone Star Marketing E-zine. It's tough becuase you want to say so much but not bore people in the process. What is important to me may not spike your heart rate! So here are some tips when writing your outreach newsletters: keep it simple, make it interesting and say it with pizazz!
People love to read things that hook them from the beginning. So make sure that what ever you put in your outreahc materials that it's a good read for the end user.
Ask yourself these questions: what benefit does this information have for my end reader? Does this help them in reaching their goals? It can be inspirational, a healthy tip, a biz info bit. It doesn't matter what it is as long as it meets those requirements. The second thing, and this can be harsh- but you might still have to spell it out. Our potential customers are inundated with a million ads nowadays! You will need to clarify why your bit of information is relevant and why they need to read it and have an action point! The action point is where you want people to respond to your information. It can be simple or a strong request.
I'm off to finish our for the Jan. edition. Good luck in writing yours and see you in 2012!

PS- if you'd like to receive the LSM E-Zine, please let me know and we will add you to the list! There are lot's of great tips and marketing ideas for businesses in it!

Happy New Year!

It's been a year...

2011-12-12T06:40:00.000-08:00

It's been quite a year and we have been busier than ever! I cannot believe the growth and the amount of events that we have seen on 2011. It tells me a few things: the economy is slowly but surely bounding back, we have made it through the mud and the muck of a struggling economy that dumps advertising as it's first cost saving method and becuase of that- we are set to have a banner year in 2012! We wlecome new team members, new clients and new shows to the docket!
We promise to share some of the wisdom we have gleaned through this year and to be more present with what we are leaning and doing in the New Year. Good thing is, we were so busy this year that we just focused on our client's events instead of writing about them. This year, with a little more planning, and a great team, we will be able to do both!
Hope to see you at many of the events we have planned! Have a Great Christmas and an Awesome 2012!!

This week's event! I can't believe I am saying this...

2011-02-17T19:43:00.000-08:00

I cannot believe that its come to this but here we are! LSM is actually able to say "this week's event" and that is because over the next few week's and months that is exactly how its going to be! Get on board the busiest ride in town and see what LSM has going on each week! This Week's LSM Event: The best bridal show in Dallas ~ The Duncanville Bridal Fair!!

Check out the event online or visit Google and run a search to see the action this new baby of ours is getting! Stay tuned for next week's event: The Lakeside Bridal Fair!

http://myemail.constantcontact.com/Are-you-the-BIggest-Loser-Bride--.html?soid=1102448203982&aid=FiNGWyhihC0

2011-02-17T18:13:00.000-08:00

http://myemail.constantcontact.com/Are-you-the-BIggest-Loser-Bride--.html?soid=1102448203982&aid=FiNGWyhihC0

Snow Days

2011-02-02T20:24:00.000-08:00

So here I am, knee deep in ice, 2 days into what looks like will be a 4 day no-school increment weather work from home and still entertain kids kind of situation. How am I handling it? With lots of creative outlets. Today baked home made banana bread and then moved onto double chocolate brownies and while they were both baking (did you know that banana bread takes over an hour to bake? I was shocked! Shocked I tell you!) I found these nifty sites to help me get even closer to the big launch of the Duncanvilel Bridal Fair. If you are an event planner or business owner you might find these resources handy in the future.

My first new love is the website EventBrite.com - great site for selling tickets online. What makes them so great? For starters it is almost idiot proof- it was so easy to navigate that I give it a two thumbs up on design and function. The style for the templates were easy to choose too- nothing over the top, simple but good options. This site is perfect for churches, small groups or businesses (like mine) or non-profits that want an easy way to announce their event and then pre-sell tickets.
Next new love? Speaking of tickets... we have my new favorite site: TicketPrinting.com. I have 1000 bridal show tickets on their way to me as we speak! Amazing pricing, easy to use- though I think that some might get frustrated with the tiny font on the designing part. But if you have good eyes then you'll be loving it too!
At our bridal shows, I love to have our brides wear "I'm The Bride" stickers to help identify them to the vendors so I traveled on over to Zazzle.com - what a fun playground that is. I wish that stickers would make a comeback just so I can give them all my money! They have a vintage line that I am seriously in love with. But the fun does not stop there my friends- no I was able to make my own freaking postage stamps!!! Yes I said "make my own postage stamps!" Seriously can this world we live in get any cooler? I made some for Providence Place and I am going to get the LSM Logo reformatted to make ours as well. I am a huge believer in the US and International Postal services and actually like to get cards in the mail, so I try to send them out to my clients as well. How great will it be when not only will my clever little address labels are designed to perfection but that my postage stamps match as well? (can't do that with an email!) Life is good my friends, life is good.

With all that said and done, though it doesn't sound like work it really was a long day, we are moving along nicely in the world of trade shows and events. Even with kids running around in the back ground and trying to manage this company during the worst weather that Dallas has seen in 15 years- it was still a pretty good day of great cyber-finds and workplace success! I hope that these little nuggets of joy come in handy in the future for ya! I'll keep you posted on what I find and submit my credit cards to tomorrow on Snow Day #3!

It's been a while...

2011-01-03T09:03:00.000-08:00

It has been quite a while since I wrote but that, in the end - or the beginning, depending on your approach - is a good thing. I have been working to re-structure the LSM group and it has been working to restructure me. As the new year rolls on I'll explain these changes and growing pains in depth but for now I'm wishing you all a successful New Year and many blessings in 2011.

2011 Focus Point: Lead Conversion
One of the focuses that I have this year is to excel is lead conversion for my projects. While doing research I found this great post in Johny Booker's blog. You can read more from him at JohnyBooker.com. And enjoy this insightful post on changing those leads into customers!

The Top 7 Lead Conversion Tips:

Posted on Monday Nov 29 18:18:00 GMT 2010

Separate suspects from prospects: Too many advertising/promotion dollars – and too much time – are spent on people who will never buy. Unless your lead generation advertising weeds these people out, it’s not working effectively. It’s putting a strain on those who process and follow up on leads. The media you select, the offers you make, your creative strategy, and even your tone all play key roles in drawing out high potential prospects and screening out suspects.
Sell the next step harder than you sell your product or service: The whole objective of lead generation programs is to begin the sales process, not to complete it. Your initial direct mail or e-mail should push for action on the next step – sending for more information, a free sample, a free analysis. Once you have qualified prospects, you can concentrate on a full presentation of product benefits, features, and applications.
Construct meaningful, actionable tests: No direct response program – whether executed in direct mail, e-mail print, online or broadcast – can be improved without valid testing. Make sure you test the most significant factors first – lists/media and offers. Once you have a read of results, react quickly and incorporate them into your program. Your results analysis should not only include number of leads and cost per lead, but cost per appointment and per sale. Making decisions on lead costs alone can be disastrous.
Once is not enough: Give suspects more than a single time to qualify themselves. No matter how intrusive your direct mail package, email, print ad or online ad, your target may miss it the first time around. Give prospects multiple opportunities to say “Yes” to your offer – whether that means getting additional information, a price quote, or a call/visit from your sales representative. The more narrowly defined your market, the more time you have to spend on each prospect.
Understand their “hot buttons”: Executives are much more often concerned about their time than about saving a few dollars. Direct mail/e-mail efforts that don’t demand a lot of time and that demonstrate how the product/service can save the recipient time works very well to management segments. If the savings are enormous, that’s a different story. And the best story is getting the recipient to believe responding is the first step in MAKING BIG MONEY. Middle managers may be more concerned about preservation (of their jobs) and about making a safe, unquestionable choice.
Use testimonials and case histories: Aside from the credibility they imbue, they provide the prospect with applications and usage guidance. Large corporations should select testimonials or case histories that emphasize the company’s ability to provide fast, personal service. Smaller marketers should use endorsements reflecting on the company’s strength and stability. Include testimonials which underscore how customers were rewarded by finding out more when they were prospects.
Plan separate, creative strategies and offers for different levels of decision-makers: Even if you’re prospecting within a specific industry, copy and offer – and sometimes graphics – must change by function and by the objective of your communication. The highly technical approach you make to the head of the IT department will not work in addressing the CEO. And the CEO’s possible interest in your product/service will differ from the CFO’s.

Banner Ads are Not Good Investment for Your Small Biz Dollars

2010-11-30T06:37:00.000-08:00

Good thing we have already noticed this trend and started looking for new ways to reach future customers. For many of the clients that we have had, and the projects that we do I have gone back to the classics- mass transit, billboard ahhh and the all too classic- radio. Online streaming stations count too! It's classic-redone! I have always believed that if you go back to the roots of mediums that you relish you will find a good source of outreach for your future clients.
This mini-article came out in AdWeek today and I wanted to share it with you. Interesting stuff seeing as how many online "marketing companies" are competing to get your dollars in banner ads. Think about it, how often do you click on those?

Ignoring Internet Banner Ads

The oft-maligned promo unit takes yet another hit

Nov 29, 2010

- Mark Dolliver

It wasn't a banner day for Internet banner ads when an AdweekMedia/Harris Poll asked consumers to cite the kind of advertising they're most likely to ignore (see the chart).

Search-engine advertising also didn't fare very well in the poll, which was conducted last month.

Despite having come of age with the Internet, the survey's 18-34-year-olds were about as likely as their elders to pick banner ads as the genre they ignore the most (42 percent made that choice). Likewise, 21 percent of the 18-34s said search-engine ads are the genre they're likeliest to ignore.

The biggest variation by age cohort came with respect to TV advertising.

While advertisers might think of the 55-plusers as a comparatively docile TV audience, that age group had the highest proportion of respondents picking TV ads as the kind they ignore the most. Twenty percent of the 55-plusers made that choice, vs. 9 percent of the 18-34s, 13 percent of the 35-44s and 14 percent of the 45-54s.

The 3rd Biggest Nation

2010-10-01T06:22:00.000-07:00

At a dinner last night, discussing with a client the power of social networking, it was said that Facebook is now the 3rd biggest nation in the world. Wow. When you stop to digest that for just one moment, it is astounding. As Derek, our Director of Design would say, let's unpack that: everyday I get to travel into a world where I have chosen who I want to be there when I show up. I have said yes, "you can be my friend," to this person and "no you can't" to another (not often, but it has been done- hey a girl has to be careful these days...) I have been able to choose the conversations I want to be in, which means I never get stuck in the grocery aisle talking to some ol' man about his back surgery. And I get to post my chosen profile pic. Doesn't matter that I am sitting here in a pajamas, not having brushed my teeth yet and wearing the same socks two days in a row (not an actual visual, just trying to set the stage here peeps) while my profile has me looking young, dapper and full of smiles.
I think this is truly the best nation in the world. I would argue that it is the only true super power. I mean what Chancellor or El Presidente can do all that for us? What world leader can take a nation and lead that many residents, 500 million according the The Facebook Press Room, and keep us from war, poverty and well to be frank - self-governed? We are the leaders in Faceland. You add that into the perks previously mentioned and you truly have heaven on earth!
N
ot to mention that business are thriving off of the free publicity. Ads space is awesome because you set the u rates and the budget limits. You even get to design your own ad and choose placement according to your financial power and regional demographics. If you play it just right too, you can create a loyal following of clients and customers too.

All in all, FB is awesome. A revolution of the national boundaries between mankind. I think I'll unpack and stay here for a bit!

Exhaustion sets in...

2010-09-03T15:25:00.000-07:00

Ok, I love this job, I really do. I get to combine my love for all things creative and my deep desire to help people succeed with with own endeavors but today I am just exhausted. Today the LSM Team has officially managed the following things: a secure trailer lot in Dallas- Sangar Cargo Security, a bridal fair - Lakeside Bridal Fair (just around the corner and by that I mean next weekend!), a solar company - G2VSolarTec, a merchant attraction - The Harbor at Rockwall Shopping and Restaurant District and a non -profit - ANTHEM Strong Families. It has been an ADD person's dream world today. But I can't complain- this is the life of the advertising exec. You move from project to project in stealth mode at all times. Somebody's got a design need in an hour, another has PR issues and need coverage ASAP then the next wants a new website by Monday! Yup- that is our lives. And somehow we manage to do it all and still love our jobs at the end of the day. Are we insane? Or have we found the answer to that old saying that says you have to love what your doing everyday if you are going to be good at it? Either way, I am exhausted but still going at it! Though I am looking forward to some down time with the family this weekend. So any of you clients of ours that are reading this now - please think twice before you call! And then call, you know I'll answer! and though tired, I'll love the excitement, the drama and yes, even the fatigue!

Coming Up: Lakeside Bridal Fair - Sept. 12th - 2010 - Hilton Hotel in Rockwall

From the front lines...

2010-07-23T22:14:00.000-07:00

When am working on a new client account, I love getting to know everything about the company. Not just the product we are campaigning for, but the team, the history, the customers (the good and bad) and the industry. It is really what makes LSM different. We only take on so many clients each year because we spend so much time in the trenches with our beloved clients ans getting to know their customers. We have a saying: that by the time we are ready to market you, we know you so well we could run the company! Well, our newest project Sangar Cargo Security is no different but the trenches have been very interesting.

You see, Sangar Cargo Security is the premier safeguarded, monitored trucking industry providers of secure trailer drop yards. They keep million of dollars worth of cargo safe very night throughout the nation. As awesome as that sounds, that means our work has been both in the war room creating a campaign and at...yup, you guessed it- truck stops. I have seen more ladies of the night, met more crazies and drank more liter sized sodas in the last 8 weeks than I have in my life! (I had no idea that truck stops were so treacherous - they actually have worst truck stop boards posted on forums online.) But the truckers have been great and I have learned so much about the cargo transit industry from them. They are extremely brand loyal, they know what they like and they are very well educated on the ins and the outs of the industry news. Things such as varying transit legislation that takes place from state to state and changes in the federal employment mandates of truckers. What I learned most of all? Never judge and industry by it's cover. I did not have a bad image in my mind about this group of consumers, but I did think I had it all figured out before I hit the pavement. I mean, I know what truck stops look like. I am friends with a couple of drivers. They didn't seem much different form other groups. I didn't know it then, but I was way off. It was until I started spending so much time learning about the ins an outs of the trucking world that I realized how passionate truckers are about their lives and what they do each day to bring home the bacon. I learned that they think of those loads as their babies and they, for the most part, protect them with their lives.
I wonder what other consumer groups are layered like that. I wonder how many advertising firms have run the typical research through online surveys and store front questionnaires and completely missed the mark on what their customers needed to know most of all - the heart of their potential customers.
Food for thought on this subject. I know that I will be spending Monday morning running other client research through the mill and looking ways to get to know more. Let's see what else we can uncover??

On our Plate

2010-07-19T07:53:00.000-07:00

Well we have been 'busting our butts' out at our newest gig The Harbor District in Rockwall Texas. About 2 months ago we made the pitch and landed at 40+ waterfront entertainment and retail site that includes a 4 Star Hilton Hotel Property. We have been so busy with this and several other project that we have barely had time to come up for air. So just to get everyone up to speed, this is what LSM has on the project plate for now:

The Harbor at Rockwall - We have begun the project with the Harbor Hot Summer Nights series. The first two events have been overwhelmingly popular with crowds of 7-8,000! Check out the website to see more. www.HarborHotSummerNights.com.
If you decide to join us for the last event in August, make sure that you reserve your seats to the VIP Club. Their the best seats in the house!

Pond Cleanse - Full Product Launch- Southwest/Southeast launch with possible nationwide expansion once we see how the product does on the market. Pondcleanse is made for any size body of water (ok, not the ocean) to control and eliminate algae and fungus issues.)

SafeGuard - Full company relaunch and company wide re-brand. International security company.

Sangar Cargo Security - Full company relaunch and re-brand. National cargo security company that provides secure trailer drop yards and safe haven compounds.

G2VSolarTec - the name says it all. This is our project of 14 months now and its all about harnessing the energy of the sun and putting it on the grid for our homes. Of course we get the privilegde of telling the world about it!

ANTHEM Strong Families - our last year of a 5 year project with the Strong Families Dallas program We have successfully marketed this federally funded program to over 10 million people. The program is designed to help families through issues like divorce, financial crisis, parenting and so forth. To date they have served over 15,000 thousands families. We have managed billboard, live media, transit, print and televised elements for this educational outreach campaign.

{Providence Place} - entering our second year with this fabulous full service wedding and bridal shop. This year has been a great learning curve on the niche retail market world of the bridal industry. We have been in the wedding industry for about 3 years but retail is a different beast. Provi is happy to be celebrating their second year and looking to expand their online marketing in year 2.

And if that is not enough: we have the Lakeside Bridal Fair on Sept. 12th and the launch of the all new Lakeside Home and Garden Show in late Sept. as well!
We have taken on a couple of interns to manage the shows and are looking for some additional interns for a new social media and small business division that we plan to launch in September of 2010. If you are looking for real world marketing experience, contact us for an interview.

To say the least, we are busy, busy, busy but we are having a blast and love all of our client projects. If you have questions or need assistance with your business, we'd love to spend some time getting to know what you do! Call us at 866 - 242 - 8078 or email directly at lsmdallas@gmail.com

Social Media thoughts

2010-07-19T07:21:00.000-07:00

As everyone knows, social media is the new way to network your business and in these times we are all busy trying to master it all. LSM does not beleive that one form of marketing will solve your outreach problems but we do beleive that you must work on all of the methods to be in tune and effective with your target audience.
I follow the blogger The Marketing Shop.com and this post on facebook tips is really great. It is important to focus on each tip as you are out there in facleand tryign to drum up business.
What I always say is this: pretend you are at a party. The person telling the most interesting (poignant, funny, unbelievable, etc) story is the one that everyone gravitates to. You need to have details and think about the nuances of your storyline. If you just ramble on or give too few details you will lose your audience. Sorry folks, but its about being popular. That is what makes brand sustainability a success: popularity.
Try to think of that scenario when you are writing. Be honest but interesting! Funny but believable.

Here are some words from another social media guru. Enjoy!

Writing Techniques for Facebook Posts

1. Keep posts brief, under 140 characters (even on Facebook). Long posts look like work (a huge turn-off), especially when its a stinking ad for a product. People are scanning Facebook, not reading it. Unless you have a vast readership and your content is mega-valuable and relevant to your audience (like if you’re a preacher or a therapist, or money manager)–you may annoy the bejeebers out of your friends with long, unedited posts. This includes long descriptions for the houses you’re hawking. Facebook is not Craigslist or the MLS. Give links to long text, or use notes or your blog for topics needing over 140 (or so) characters.
2. Give details, details, details. Give details about what you’re posting. If you’re going to the store, tell us what store. If you’re washing your dog, tell us your dog’s name. If you are going to dinner with your hubby, share his name and perhaps mention where you’re going, or at least the type of food you’re having. Answer when, what, where and why. This tip goes all the way back to the paragraph format in middle school. Make your statement, give a reason, then give examples. Don’t forget this writing principal–it will help people like you more.
3. Do not type in all caps. Writing in all caps means the same as yelling. It’s okay to emphasize a few words with caps, but don’t use all caps in your posts (unless you mean to yell).
4. Consider your audience. As with any type of writing, you must consider your audience. The posts you make on Facebook go to everyone on your friend list. Make sure you draw people into what you are saying by asking questions, editing and revising with the audience in mind.
5. Write to one person, not a group. Think that you are talking to a person, not a group. Even though you are speaking to your entire network, only one person reads your words at a time. Keep your posts conversational by using personal pronouns and contractions and maintain a relaxed, friendly tone.
6. Avoid vague posts. Write posts that are clear, concise and contain enough details to orient the reader. Vague posts are confusing and irritating. There are better ways to create mystery than to say, “I’m about to be starting something.” If such vague posts fit within your existing content strategy, that’s one thing, but they should be used sparingly, or better yet, not at all.
7. Use proper punctuation. Put periods at the end of sentences. Watch your apostrophes. Steer clear of run-on-sentences. Your post content is a reflection of who you are, and a first impression to many.
8. Go easy on the exclamation points. Do not use exclamation points after every sentence. If absolutely necessary, include one ! per post, but only if it truly adds to the content. If you are really happy about a post, you can add multiple exclamations like this: !!! – Just please don’t put them after every sentence! Like this! Because it looks weird! Makes you look like you’re hiding the truth! What I’m saying is really not exciting! I’m trying to trick you!
9. Ask questions. The best way to get the attention of your readers is to ask questions, or draw them into the topic in some way. Questions make people think and respond with comments–the ultimate goal of any successful social media sales strategy.
10. Tell us how it makes you feel. When you post something on Facebook, such as the fact that your son is getting his first haircut, don’t forget to tell us how that makes you feel. Share your feelings if you wish to come to life and not appear one-dimensional. The more feelings you share, the more real and authentic you’ll appear, and this is irresistibly attractive. Remember, people buy from people they know and like.
11. Don’t show off. It’s okay if you want to tell us how great you are some of the time, but if you overdo it by sharing how rich you are, how thin you are, and overdo how great you are, it makes you look insecure, and turns off the audience.
12. Don’t post about your disdain for others. If you’re mad at your ex-husband, it may make you appear bitter if you post about it too often. If you are truly seeking support, it may be okay to be yourself and share this info with others occasionally, just know that it makes you look bitter, and the goal is to build people up, not make them feel like crap. Avoid turning your network into a toxic waste dump.
13. Share positive emotion in your posts. Good friendships are based on positive emotions. Have you ever had a friend in real life who drained you? Chances are that person brought more negative energy into the friendship than positive. Be a good Facebook friend by keeping the negative aspects of your life between you and your therapist. There are exceptions to this rule, but not many.
14. Keep variety in your posts. Don’t post about the same thing every time, especially if no one is responding or interacting. Use all the posting tools at your fingertips: text, links, photos, videos. Mix up your text posts too, some personal, some value-content, some fun, some current events.
15. If you’re not getting comments, take heed. If you have a lot of friends and are posting regularly on Facebook, but not getting any comments or “likes,” then you may need to reevaluate your posts. Are they interesting? Are they clear and concise? Do they convey emotion? Do they invite interaction? Are they engaging, positive, warm and inviting? The level of engagement you are getting is the best grader of the quality of your posts.

Social media is like a glass window into your character;
if you’re greedy, seedy or needy, we’ll all know it. ~ dotJenna

Do these tips make sense to you? Let me know which is news to you, that you didn’t know about. Maybe something I said seems wrong? Let me know. Also, take a moment to share any rules you’ve made for yourself.
Thanks for reading!
dotJenna
Your Social Media Sales Coach
http://twitter.com/dotjenna

Marketing - Its not what you think...

2010-05-17T13:17:00.000-07:00

It is hard for a Marketing Director of this ad & marketing firm to go full speed ahead into the blogging world. The truth of the matter is that if we told you all of our secrets, you wouldn't hire us. You'd say, oh I can do that. I can design a poster or a flier or a postcard or I can even call up a radio station and get some ads on the air. You'd google the word "cheap flier printing" and you'd find a dozen different printers who will send you 500 fliers in four-color glossy finish for under what you ever dreamed you'd pay. You would be so proud of yourself and all of your efforts. And you would officially be markeitng your business. You might even think to yourself - what do those big guys even pay those ad firms for...
That is of course until the fliers came in and you realized that you can only think of a couple places to put them- your store counter top and the bulletin board at your local Starbucks. And what good would that do you? Your customers are already in your shop if they see the flier there and very likely to be already spending their money with you. They won't take one becuase they get tons of crap-mail everyday and are totally overloaded with paper all over the floorboard of their vehicles. And to make matters worse, your local coffee hot-spot has decided that only community events and nonprofits can put up fliers anymore.
Result? Time wasted. Money Wasted. You feel deflated and think advertisement is for the birds. You vow to never waste one red cent on the theories of enticing your potential customers again.
Sadly, you will wake up in a cold sweat one night, as you are about to close your doors forever, wondering if you made the wrong decision. You did.

Ok, ok, so that is a bit Hollywood. But it's the truth. So many people think that marketing is a one time event. That one effort will lead to a build in and they will come effect. Its so not. It so won't. It is a love affair that you have with the unknown realm of people's subconscious. It is the ability to think for people, beat them to the punch and cause an effect in which you, the seller wins.

I'm not going to give you all of my Superbowl worthy ad ideas. I will not sell myself, or you,short and tell you how to do everything so that you can try it on your own. But, I will help you get your juices flowing so that you can actually be part of the creative process before you ever pick up the phone and call LSM. Marketing and advertising is the best industry in the world. It makes everything else work. Without it, we all achieve nothing. Even the great moments in life that we think are simple, true and untouched by this modern luxury are smothered in the greatness of marketing. Think: Olympics. Sunday Services. Funerals. They are all marketed. The survive becuase they are.

Come along with me. Let's have a discussion, or two, about how you can increase your business. It does not equal you selling your soul or emptying your back account. It will require: smarts, dedication, out of this world creativity and yes, investment. Start the conversation here, let me help you see what will work and what won't and then we'll go from there.
My team members will join us as well. Their expertise will astound you.
Hope to see you around.
E

Leave it to LSM - Marketing, Advertising, Public Relations

Creating the All New 2012 LSM E-zine!

It's been a year...

This week's event! I can't believe I am saying this...

http://myemail.constantcontact.com/Are-you-the-BIggest-Loser-Bride--.html?soid=1102448203982&aid=FiNGWyhihC0

Snow Days

It's been a while...

The Top 7 Lead Conversion Tips:

Banner Ads are Not Good Investment for Your Small Biz Dollars

Ignoring Internet Banner Ads

The oft-maligned promo unit takes yet another hit

The 3rd Biggest Nation

Exhaustion sets in...

From the front lines...

On our Plate

Social Media thoughts

Top 15 Facebook Post Writing Tips

Writing Techniques for Facebook Posts

Marketing - Its not what you think...