Creating the All New 2012 LSM E-zine!

Happy New Year from Your Friends at Lone Star Marketing & Trade Shows!

 

Almost There...

Who would have though that creating a web e-zine would be this tough. Well here I am on the even of the new year and I am writing my Jan. Lone Star Marketing E-zine. It's tough becuase you want to say so much but not bore people in the process. What is important to me may not spike your heart rate! So here are some tips when writing your outreach newsletters: keep it simple, make it interesting and say it with pizazz!
People love to read things that hook them from the beginning. So make sure that what ever you put in your outreahc materials that it's a good read for the end user.
Ask yourself these questions: what benefit does this information have for my end reader? Does this help them in reaching their goals? It can be inspirational, a healthy tip, a biz info bit. It doesn't matter what it is as long as it meets those requirements. The second thing, and this can be harsh- but you might still have to spell it out. Our potential customers are inundated with a million ads nowadays! You will need to clarify why your bit of information is relevant and why they need to read it and have an action point! The action point is where you want people to respond to your information. It can be simple or a strong request.
I'm off to finish our for the Jan. edition. Good luck in writing yours and see you in 2012!

PS- if you'd like to receive the LSM E-Zine, please let me know and we will add you to the list! There are lot's of great tips and marketing ideas for businesses in it!

Happy New Year!

It's been a year...

It's been quite a year and we have been busier than ever! I cannot believe the growth and the amount of events that we have seen on 2011. It tells me a few things: the economy is slowly but surely bounding back, we have made it through the mud and the muck of a struggling economy that dumps advertising as it's first cost saving method and becuase of that- we are set to have a banner year in 2012! We wlecome new team members, new clients and new shows to the docket!
We promise to share some of the wisdom we have gleaned through this year and to be more present with what we are leaning and doing in the New Year. Good thing is, we were so busy this year that we just focused on our client's events instead of writing about them. This year, with a little more planning, and a great team, we will be able to do both!
Hope to see you at many of the events we have planned! Have a Great Christmas and an Awesome 2012!!