Banner Ads are Not Good Investment for Your Small Biz Dollars

Good thing we have already noticed this trend and started looking for new ways to reach future customers. For many of the clients that we have had, and the projects that we do I have gone back to the classics- mass transit, billboard ahhh and the all too classic- radio. Online streaming stations count too! It's classic-redone! I have always believed that if you go back to the roots of mediums that you relish you will find a good source of outreach for your future clients.
 This mini-article came out in AdWeek today and I wanted to share it with you. Interesting stuff seeing as how many online "marketing companies" are competing to get your dollars in banner ads. Think about it, how often do you click on those?

Ignoring Internet Banner Ads

The oft-maligned promo unit takes yet another hit

Nov 29, 2010

- Mark Dolliver

It wasn't a banner day for Internet banner ads when an AdweekMedia/Harris Poll asked consumers to cite the kind of advertising they're most likely to ignore (see the chart).

Search-engine advertising also didn't fare very well in the poll, which was conducted last month.

Despite having come of age with the Internet, the survey's 18-34-year-olds were about as likely as their elders to pick banner ads as the genre they ignore the most (42 percent made that choice). Likewise, 21 percent of the 18-34s said search-engine ads are the genre they're likeliest to ignore.

The biggest variation by age cohort came with respect to TV advertising.

While advertisers might think of the 55-plusers as a comparatively docile TV audience, that age group had the highest proportion of respondents picking TV ads as the kind they ignore the most. Twenty percent of the 55-plusers made that choice, vs. 9 percent of the 18-34s, 13 percent of the 35-44s and 14 percent of the 45-54s.