It is hard for a Marketing Director of this ad & marketing firm to go full speed ahead into the blogging world. The truth of the matter is that if we told you all of our secrets, you wouldn't hire us. You'd say, oh I can do that. I can design a poster or a flier or a postcard or I can even call up a radio station and get some ads on the air. You'd google the word "cheap flier printing" and you'd find a dozen different printers who will send you 500 fliers in four-color glossy finish for under what you ever dreamed you'd pay. You would be so proud of yourself and all of your efforts. And you would officially be markeitng your business. You might even think to yourself - what do those big guys even pay those ad firms for...
That is of course until the fliers came in and you realized that you can only think of a couple places to put them- your store counter top and the bulletin board at your local Starbucks. And what good would that do you? Your customers are already in your shop if they see the flier there and very likely to be already spending their money with you. They won't take one becuase they get tons of crap-mail everyday and are totally overloaded with paper all over the floorboard of their vehicles. And to make matters worse, your local coffee hot-spot has decided that only community events and nonprofits can put up fliers anymore.
Result? Time wasted. Money Wasted. You feel deflated and think advertisement is for the birds. You vow to never waste one red cent on the theories of enticing your potential customers again.
Sadly, you will wake up in a cold sweat one night, as you are about to close your doors forever, wondering if you made the wrong decision. You did.
Ok, ok, so that is a bit Hollywood. But it's the truth. So many people think that marketing is a one time event. That one effort will lead to a build in and they will come effect. Its so not. It so won't. It is a love affair that you have with the unknown realm of people's subconscious. It is the ability to think for people, beat them to the punch and cause an effect in which you, the seller wins.
I'm not going to give you all of my Superbowl worthy ad ideas. I will not sell myself, or you,short and tell you how to do everything so that you can try it on your own. But, I will help you get your juices flowing so that you can actually be part of the creative process before you ever pick up the phone and call LSM. Marketing and advertising is the best industry in the world. It makes everything else work. Without it, we all achieve nothing. Even the great moments in life that we think are simple, true and untouched by this modern luxury are smothered in the greatness of marketing. Think: Olympics. Sunday Services. Funerals. They are all marketed. The survive becuase they are.
Come along with me. Let's have a discussion, or two, about how you can increase your business. It does not equal you selling your soul or emptying your back account. It will require: smarts, dedication, out of this world creativity and yes, investment. Start the conversation here, let me help you see what will work and what won't and then we'll go from there.
My team members will join us as well. Their expertise will astound you.
Hope to see you around.
E
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